This chemical in your home is destroying your productivity ā 3 ways I beat it (and you can too)


There is a dangerous chemical in your home thatās affecting your productivity.
If youāve been wondering:
- How to improve your productivity?
- How to work from home and still get things done?
- How to manage unexpected interruptions?
This article is for you.
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Iāll share what this little-discussed chemical is and how itās quietly destroying your productivity (and yes, itās in the room with you right now).
Iāll also share my unconventional methods for dealing with this chemical, as well as hacks and tips to help you get more done in a day and unlock your full productivity potential.
The last hack is extreme, but it works.
Who am I?
My nameās Lester, but you can call me Les.
Iām a founder and chairman of a group of DTC brands.
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I spend my day managing a relatively large team, talking to customers, and steering the vision of marketing and strategy.
Oh, and somewhere in there, I make time for my family and friends.
Trust me, I get how difficult it is to stay productive, especially when it feels like youāre running in circles and getting nowhere.
The invisible chemical thatās stealing your focus
I hope youāre ready for thisā¦
The sneaky culprit in your home that is quietly wrecking your productivity isā¦
Dopamine!
Itās delivered through every screen in your home and has been weaponized by big tech to keep you hooked.
That urge to check social media or your messages⦠thatās your body craving another hit of that sweet, sweet dopamine.
If you are unfamiliar with dopamine, you know that feeling you get when you find money in your pocket. Thatās dopamine.
In a word, itās Intoxicating!
Hereās why itās so dangerous not only to your productivity but your well-being:
Youāre always chasing that next high
Dopamineās got us hooked on instant rewards like checking our phones, scrolling social, and chasing likes. Our brains run from one shiny thing to the next, making it impossible to lock in and focus on anything meaningful.
Your focus is toast
The average person can only stay locked in for 40 seconds before something pulls their attention. Thatās barely enough time to read this sentence. If you paused or thought about checking your phone while reading, itās not hard to see how this chemical is so addictive.
Stuck in the loop
Hereās the kicker: dopamine rewards what triggers it, so you keep returning for more. More scrolling, clicking, and swiping feed the cycle.
Meanwhile, the real stuff that matters, like long-term goals, gets pushed to the side because they donāt feel as good as the rush dopamine gives us.
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This endless loop keeps us prioritizing quick hits of gratification over real progress on our long-term goals. Thatās why we spend the day feeling busy but end up questioning what we actually accomplished.
You may be wondering why Iām sharing all this.
Iām sharing it because understanding what was happening to me was how I made my first breakthrough, so stay with me; this is important.
How I became more productive
My journey toward taming my focus probably started the same as yoursā¦
Googling and watching videos on YouTube.
But for whatever reason, most suggestions wasted more time or were just another thing to manage.
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One day, my phone had no service during a flight, and I wasnāt about to pay extortion prices to stay connected.
I realized just how productive I was without phone service.
For whatever reason, that plane noise made me feel calm.
Then it hit me: I should take more flights to be productive.
I quickly realized how unsustainable that would be, lol, so I figured there must be this noise on YouTube.
What I discovered next shocked me. I came across several videos with millions of views. It turns out this is a thing, and Iāve found my people!
This video is my go-to.
(Spoiler, Iām listening to this right now.)
PRO TIP: Use an ad blocker or YouTube Premium so you donāt get the ads.
The hacks that got me to the next level
I quickly realized I canāt be trusted with my phone so the best thing to do is not have it around.
To stay locked in, I leave my phone in the car. The idea is simple: Iām not walking all the way back to get it.
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If you live in a city or area where your car will likely get broken into, try leaving it in another room.
Here are some other things I do.
1. My secret weapon!
I bought a digital kitchen timer on Amazon, and let me tell you, this little device is clutch . Itās become a key part of my everyday routine.
What I love most is that I can use it as a countdown timer or track how long it takes me to complete a task.
Hereās how I use it: I set a timer for 30 minutes to an hour (depending on what Iām doing), and during that time, itās a game. If I deviate from the task, I lose.
Yes, Iāve replaced one dopamine hit with another⦠Iām a genius!
In all seriousness, the clock is important, but what really makes this work so well is the mental game I play.
2. A tangible to-do list
One thing about me is I love a pen and a piece of paper. For me, writing things down just hits different. Thereās something about āputting it to paperā that feels better than using a digital Kanban board.
So, every night, I sit with my thoughts and plan what to do for the next day, and then I time block it. It usually looks something like this:
- 9:00 ā 11:00: Create Productivity Article
- 11:15 ā 12:00: Create LinkedIn Post
I always give myself a little buffer between tasks.
PRO TIP: Itās easy to overestimate what we can accomplish in a day. I do it all the time. To fix this, I create a list with at most 5 tasks. The first few focus on driving revenue, while the last two are usually admin tasks. A mentor once told me, āDo the things that make the most money first.ā
3. The only app I need to stay focused
The only app I use doesnāt let me use other apps.
Trust me, the irony isnāt lost on me.
Let me tell you about Opal. Itās a screen time management app that helps people like you and me reduce distractions and enhance focus.
It blocks access to selected apps and websites.
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I like to call it notifications jail because, as weāve already established, I leave nothing to chance.
Hereās how Opal works: you pick the apps you donāt want access to and set a session for when you can access them.
Iām on the paid plan that doesnāt let me cancel a session while itās in progress, and honestly, it works.
BTW, if youāre using a productivity app that you think is better or you have a tip you would like to share, connect with me on LinkedIn.
My final thoughts
Often, gurus paint a picture of productivity as this incredible utopia where they crush it every second of every day, and thatās not the case.
Dopamine is one hell of a drug, and youāll have good days and bad days.
Managing our distractions isnāt about perfection; itās about becoming a better version of yourself.
Simply put, itās a journey, not a destination.
Find what works for you because thatās the only way to stick with it.
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Set realistic goals, donāt be too hard on yourself, and focus on the basics.
- Have a clean workspace
- Prioritize what really needs to get done
- Sleep enough
- Create a routine
- Practice saying no and protecting your time
And yes, I know Iāve been a little dramatic, but trust me on this, if unchecked, chasing dopamine can quietly rob you of your time and future.
Hope this helps; Iām rooting for you.
P.S. Want more data-driven marketing insights or more content like this? Sign up for my free newsletter, No Fluff Just Facts. I share whatās working in the world of digital marketing, the latest trends, and the occasional pep talk to keep you inspired. If this sounds like your jam and you wanna be besties forever, click here to sign up. Itās totally FREE!
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2024-12-08 12:00:16