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Liquid Foundation 101: How to Choose Shade, Apply, and Wear It?

woman applies liquid foundation with a flat brush on her face
Okay, let’s talk liquid foundation! As someone who’s experimented with everything from full coverage to sheer tints, I’ve learned a thing or two about finding the perfect shade, applying it flawlessly, and making it last. So, whether you’re a makeup newbie or just looking to refine your routine, this is your guide to Liquid Foundation 101.

What is Liquid Foundation?

The modern history of liquid foundations can be linked back to the mid-20th century with the rise of Hollywood glamour. It fueled the demand for lightweight, natural-looking foundations. The development of synthetic polymers and emollients further enhanced the texture and wearability of liquid foundations. Today, the market boasts a vast array of options, from sheer, hydrating formulas to full-coverage, long-lasting foundations with advanced technologies like color-correcting pigments and skin-perfecting ingredients. 

Liquid Foundation vs. Powder Foundation vs. Cream Foundation vs BB Cream:

Liquid foundations are versatile options suitable for most skin types. They often provide buildable coverage and a natural finish, making them ideal for everyday wear. Cream foundations, on the other hand, are typically thicker and creamier, as the name suggests. They offer medium to full coverage, making them a good choice for dry or mature skin. 

Powder foundations are ideal for oily skin as they help control shine and provide a matte finish. Lastly, BB creams offer light coverage and often contain skincare benefits, making them a great choice for those who want a more natural, no-makeup look.   

The choice between liquid, powder, and cream foundations ultimately depends on your skin type and desired level of coverage. Liquid foundations are generally the most versatile, so if you aren’t sure what to pick, this is a great way to start!

How to Pick Foundation for Mature Skin?

As we age, our skin changes, and so should our foundation. The best liquid foundations for mature skin are designed to hydrate, smooth fine lines, and deliver a radiant finish without settling into wrinkles. Look for formulas enriched with skincare benefits, such as hyaluronic acid or peptides, which help plump and nourish the skin while providing coverage.

a portrait of a woman with makeup brush touching her face

5 Best Brushes for Liquid Foundation

Pairing your foundation with the best makeup brushes is key to achieving a flawless look. A soft, dense brush allows you to blend the product evenly without tugging on delicate skin, creating a smooth, airbrushed finish that enhances your natural beauty. Here are five top picks for applying liquid foundation:
  • Flat Top Kabuki Brush: This dense, flat-topped brush is ideal for full coverage. It buffs foundation into the skin seamlessly, minimizing streaks and ensuring an even application.
  • Stippling Brush: This unique brush has a dual-sided design with dense bristles on one side and a sponge-like texture on the other. It provides sheer to medium coverage and a natural, airbrushed finish.
  • Angled Foundation Brush: This is a versatile option perfect for precise application around the nose, eyes, and hairline. The angled shape allows for easy blending and contouring.
  • Oval Brush: These brushes are known for their soft, tapered tips that distribute foundation evenly and minimize product waste. They’re great for achieving a natural, sheer coverage.
  • Buffing Brush: A dome-shaped brush is perfect for buffing foundation into the skin for a flawless, airbrushed finish. It’s ideal for achieving medium to full coverage.
a close-up of a face with cakey foundation

How to Apply Liquid Foundation Like a Pro?

Applying liquid foundation correctly can make all the difference in achieving a flawless complexion. Follow these steps to perfect your technique:

  • Start with a Clean Canvas:

Before applying foundation, cleanse and moisturize your skin to ensure a smooth base. For added hydration, consider using a primer to blur imperfections and help the foundation last all day. You can also use lightweight moisturizer or oil to prepare your skin for the next step.

The best makeup brushes are essential for applying liquid foundation. A flat-top brush or stippling brush works well for buffing and blending, giving you control over coverage and creating a seamless finish. Alternatively, you can apply your with a damp beauty blender or a soft brush for seamless application. If you have acne-prone skin, it is best to avoid using your fingers, as this can transfer bacteria and oils to the skin.

Begin with a small amount of foundation, focusing on areas where you need the most coverage. Blend outward in circular motions to avoid harsh lines. Building coverage gradually ensures a natural, skin-like appearance.

For a youthful, glowing look, you can add a few drops of liquid or cream highlighter to your foundation, blend two textures together, and apply them to your face.

To lock your foundation in place, dust a translucent powder lightly over your face. Add dimension by applying the best highlighter to the high points of your face, like your cheekbones, bridge of the nose, and brow bones. This step enhances your glow and gives your skin a youthful radiance.

a portrait of a woman with three foundation swatches on her face

How to Blend Foundation on Acne-prone and Mature Skin

When applying foundation on acne-prone, mature, or even skin, try to keep in mind that less is more. Start with a small amount of foundation and gradually build coverage as needed and where needed. Begin with the center of your face (nose and cheeks), and blend the texture outwards the sides. Pay attention to the hairline, jawline, and neck to ensure a seamless transition. If your skin is moisturized and primed, you won’t find it difficult to blend the texture evenly. Use a small to medium beauty blender or sponge to remove the foundation’s excess.

The secret behind the flawless foundation for mature and acne-prone skin lies in the setting. Opt for matte, lightweight powders that won’t emphasize the skin’s texture any further. Finish with a setting spray to lock in the makeup and provide a long-lasting, dewy finish. This version emphasizes the use of lightweight powders for a more natural look and suggests a dewy finish from the setting spray to enhance mature skin.

How to Choose the Right Shade of Liquid Foundation

Choosing the right shade is paramount – aim for a match that disappears seamlessly into your skin tone, ideally tested on your face, neck, and jawline in natural light. 

Think about undertones and pigment saturations. While our skin, in general, can be light or dark your skin is, the ‘undertone’ refers to the hidden shades under the surface of the skin. They can be warm, neutral, or cool. Professional Makeup artist and beauty director Myiesha Sewell in her video How to Determine Your Undertone suggests simplifying categorization: yellow (for warm): red (for cool) and somewhere in between (for neutral). So, once you determine it, by simply trying and analyzing what blends with your skin the best, you’ll be able to find a matching foundation.
woman applies liquid foundation with a flat brush on her face

Let’s conclude…

Liquid foundation is a beauty staple that works for all ages and skin types, offering versatility and a polished finish. For mature skin, it’s crucial to choose hydrating formulas and apply them with the best makeup brushes to achieve a flawless, natural look. Complete your routine with a touch of the best highlighter for a luminous glow that lasts all day. With the right tools and techniques, mastering liquid foundation is easier than ever!

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2025-01-27 12:26:00

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