60. Facebook Desires to Be Cool Again?

Hey – how is everyone doing? Here’s a little bit of something for everyone. Regarding Facebook being “cool” again, I would think a re-brand and new UX would be in order. If you have an opinion, hit “Comment” here or after the article.

This is the guy who will make Facebook “cool” again.

Image Source: theceomagazine.com

In an effort to rejuvenate Facebook’s appeal, Meta is actively engaging content creators through various initiatives. The company has introduced substantial financial incentives, offering bonuses ranging from $10,000 to $50,000 per month to attract TikTok influencers to share their content exclusively on Instagram Reels. Additionally, the “Breakthrough Bonus” program provides up to $5,000 to new creators within their first 90 days, aiming to help them establish a presence on Meta’s platforms.

It’s like they’re saying, “Hey, we know we’re not the hot new thing anymore, but what if we just… paid you to hang out with us?”

Marshall’s coming back. Gonna clean this up.

Source: Grok

Beyond financial incentives, Meta is enhancing its platforms with advanced tools to support creators. The company has launched AI Studio, an online tool that enables users to create their own chatbots and AI-generated characters, facilitating innovative content creation and deeper audience engagement.

Fact checking has be thrown out of this saloon, so anything goes. To me, it borders on a complete and massive sh*t show to see whose content engine can generate the loudest and most plentiful noise.

Through these combined strategies—financial incentives, advanced content creation tools, and policy adjustments—Meta aims to revitalize Facebook’s image and reestablish its platforms as dynamic spaces for creators and users alike.

Source: NYpost, Forbes, Businessinsider

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X is introducing AI-generated ads on its platform using its Grok AI platform. Grok is, of course, the AI assistant with text-and image-generating tools similar to ChatGPT and DALL-E. X’s AI ad tool can generate a sponsored post by analyzing a website’s homepage and creating copy and imagery from that content.

X’s marketing states that users can input their website URL, and Grok will generate ad copy, imagery, and a call-to-action (CTA) headline tailored to the brand. Users can edit the copy or swap out the image to achieve their ideal ad creative.

AI has become a common feature across digital ad platforms, with Google, Meta, Amazon, and others providing automation tools to help build campaign content. Reddit has also developed AI tools to help marketers create ads tailored to the platform.

Since Elon Musk’s acquisition in late 2022, X has faced advertising challenges. Some brands reduced spending due to concerns about appearing near objectionable content, impacting X’s ad revenue. However, executives have stated that progress has been made in attracting brands back. X’s new Global Head of Marketing, Angela Zepeda, mentioned that at least 70 of X’s top 100 spending advertisers were returning.

Interpublic Group of Cos. (IPG) recently signed a new annual deal with X for potential client spending. X CEO Linda Yaccarino has used Musk’s influence to convince IPG to spend on the platform, while Omnicom seeks regulatory approval for its planned IPG acquisition.

Grok has become a core part of Musk’s strategy for X, which includes adding more video formats and launching a payments service. X plans to promote payments and its rebrand under Musk. X has described Grok as a “humorous” AI assistant and noted a partnership with Shopify, suggesting that marketers could use Grok to build X ads. X also said AI ad tools would help analyze campaign performance.

Pika Labs has launched Pika 2.1, the latest evolution in their AI-driven video generation suite. Building upon the foundation of previous versions, Pika 2.1 introduces a host of advanced features designed to empower creators with unparalleled control and realism in their video projects.

On your freaking phone.

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Pika 2.1 on iOS allows users to create high-quality, AI video while waiting for their coffee. The workflow is smooth, and users can shoot videos on their phone and have Pika work its magic without transferring files.

Pika 2.1 is offering users the ability to turn text into videos and real clips into fantasy worlds in 1080p. The app allows users to create sci-fi epics or anime scenes, and mix real footage with AI “magic.” Instead of needing a camera (remember those), users can now type a prompt and let Pika generate video on their phones.

So more crap/content is headed your way from Influencers, YouTubers, and animators, and Pika covers social media trends with anime, 3D, and cinematic styles. And more video and engagement can lead to increased revenue, right?

High-Definition 1080p Output: Supports full HD resolution for professional-grade content.
Advanced Motion Control: Smooths animations for more fluid and natural movements.
Scene Ingredients: Allows users to upload personal images and incorporate them into AI-generated scenes.
Realistic Physics Simulation: Objects behave as they would in reality, adding authenticity.
Dynamic Lighting Effects: Enriches shadows and highlights.
Seamless Style Transfer: Transforms video’s artistic style.
Extended Video Length: Allows for longer video clips.
Multistyle Video Options: Introduces new animation styles, including 3D, anime, and cinematic realism.
Enhanced Text-to-Video Generation: Turns descriptive text prompts into visually stunning videos.
Pikadditions: Blends real footage with fantastical elements seamlessly.

Pika 2.1 is useful to content creators for social media posts and video content, marketers for explainer videos and promotional campaigns, educators for learning materials, and animators for bringing stories to life.

Pricing plans start at $10 per month and offer access to features like 1080p video output, fast generation times, commercial use rights, and access to Pika’s zany models.

Sources: Bloomberg, The Verge, WIRED, TECHNOLOGYMAGAZINE.com, Ad Age, Pika

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