Doing remakes of past successes involves palpable risks in any industry. Re-doing live action creative with AI is risky as it facilitates a scene-for-scene comparison between the two approaches despite the fact that the new spots are interpretations versus clones of the original.
The software used were among the most fully-baked tools out there. And every month or so we experience one or two new notable software entries into the pool coupled with notable improvements with many of the most notable players.
It’s not there yet and we’ve got a ways to go. There are details that don’t work. Instead of calling those out, I would note that there are a ton of detail here that does work and took countless hours to achieve. In my experience you are forced at times to bend AI software to your will. You take what you get, adjust the creative and expectations, and continue on. And you render until you get there. You adjust the prompts with every adjective and keyword you can imaging.
This project allows for this. A frame-by-frame AI clone of the original might prove disastrous because you lack the precision you have with live action and 3D software. AI gives you an interpretation of what you’re after – even when using reference imagery.
We have much to look forward to.
This is an interesting proposition. Have three AI-focused studios take a cut at redoing a Coca-Cola Christmas holiday classic. For background on this topic, I referenced three articles and the reviews ran the gamut.
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2024-11-17 20:55:24